During tough economic times, small businesses have their work cut out for them. When cash flow is slow, it is vitally important that small businesses work to conserve resources, and simultaneously look for ways to grow the company. Below are a few tips for small business owners to help prepare for tough economic times.

1. Make your relationships with current customers stronger.Continue to provide high quality, low-margin products and services to respond to customers' demands. Maintaining existing business relationships can be a great way to make up for the shortage of new customers.
2. Reduce costs. Put expansion plans at bay for the time being and limit hiring new employees.Try to cut costs without sacrificing product quality. You may have to tap into your personal savings for another source of capital during such times, so cutting costs in your personal life can benefit you as well.
3. Manage cash flows. Use savings, lines of credit and other financing options to help you stay above water. Consider a bank loan, a microloan or ask family and friends for temporary funds. Make sure that you have a reliable business plan so that you can show these potential investors that you will make it and be able to repay your loans.
4. Play it safe. Always look for future success, but be cautious when it comes to taking risks in a dwindling economic period. Concentrate on recovery before you jump into something that could put your company at risk.

Ultimately, victory over economic defeat depends on passion. The worst thing you can do is slow down and lose hope. Persevering through an economic downturn is easier if you continue to enjoy your work. A steady cash flow makes business endeavors easier, but a business is nothing without an enthusiastic owner and employees.